Web Design
Branding
Trafficking Hope
2020
PROJECT GOALS
To freshen up a well-established brand and help it reflect both passion and hope through a prevalent, dark problem.
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SCOPE OF WORK
BRANDING, ART DIRECTION, WEB DESIGN, CONTENT STRATEGY & DEVELOPMENT
Brand Design & Messaging
We maintained a red and black color palette but muted the red and added some additional colors to soften the tone and add a lightness to the brand. We alsomodernized the wordmark and icon thumbprint and added a lettermark to the brand.
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Web Design
We designed the website to show both the darkness of the problem but the passion of the organization. High contrasting colors, imagery of victory, and scenes of mountains and cities that span beyond your sight leave you feeling ready to take on the challenge.
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