Be the good
2020
PROJECT GOALS
Be The Good enlisted us to help their amazing efforts of fighting hunger in their local community. What started as a drive to collect sandwiches for children and families experiencing food insecurity quickly became a movement. They needed a logo, branding system, and a website to help facilitate their non-profit’s efforts.
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SCOPE OF WORK
BRANDING, ART DIRECTION, WEB DESIGN, CONTENT STRATEGY & DEVELOPMENT, PHOTOGRAPHY
Brand Design & Messaging
We provided a wordmark, lettermark and secondary icon. Simple, clean, and playful was the goal along with a cool, soothing color palette. For this system, we designed these 3 elements to allow for variety among all the places they would need branding. How do you share about the gravity of food insecurity but not leave a reader feeling hopeless or shamed? Clever catch phrases with a clear call to action.
Art Direction & Web Design
We began the project by collecting imagery that reflected the personality of the brand to show what they do and how they do it. Images were full of color, life, freshness, giving, love, food, and playfulness. This informed the look of the website and social media templates to drive the brand look home. Designing a clear, informative website that would motivate people to action and give the prospective activists a way to participate was the goal of Be The Good’s website. We provided original photography along with collected imagery to continue to share the brand story throughout the site.
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Working with Baystreet Creative to design our non-profit logo, website, and social media collateral was seamless from start to finish. From the first mood boards to the final website launch, Baystreet was strategic and collaborative. They taught us the ‘why’ behind each piece of the project and ultimately created an online presence for our non-profit that was both beautiful and functional.
